BWH Hotels Continues Strong Momentum With Expansion in Key Markets Across the Globe
The hospitality company welcomed over 100 new openings during the first half of 2024
With notable lifts across its upscale brands, BWH Hotels has more than 15,000 additional keys in the pipeline heading into the second half of 2025. This growth is further bolstered by the brand’s two award-winning loyalty programs, Best Western Rewards® and WorldHotels Rewards℠ , which deliver strong value to returning guests and hotel owners.
The new hotels introduced this year are in the heart of high-demand destinations such as Latin America, the Middle East, and Asia Pacific — aligning with traveler interests and trends like cultural discovery, wellness, and outdoor adventure.
Noteworthy New Properties
BWH Hotels has strengthened the portfolios across its 18 distinct brands, with the luxury and upscale segments achieving impressive growth, with additions including Soul Spring Sanctuary, WorldHotels Crafted Collection; Best Western Premier® Hidden Hills Hotel in Istanbul, Turkey, and more. The brand also introduced its first entry in the glamping accommodation category with Zion Wildflower Resort, WorldHotels Crafted Collection, outside of Zion National Park in Virgin, Utah.
Doubling Down on the Middle East
As BWH Hotels moves closer to its goal of reaching 70 properties in the Middle East by 2027, it marked a significant milestone this year by signing eight new additions in 2025 to date, including WorldHotels King Road, Jeddah; The Pearl of Africa, WorldHotels Luxury Collection, in Kampala, Uganda; Best Western Premier, Riyadh; and Best Western Premier Madinah Hotel, Madinah. These landmark hotels join the fast-growing BWH Hotels portfolio in the region, which also includes the luxurious WorldHotels Crafted Sunflower Resort, AlUla; the contemporary Aiden® Shades Hotel, Jeddah; the Best Western Plus® Hotel, Makkah (opening Summer 2025); and the Executive Residency Al by Best Western® Shafa Hotel, Jeddah (opening Winter 2025).
About BWH® Hotels
BWH Hotels is a leading, global hospitality enterprise comprised of three hotel companies, including WorldHotels™, Best Western® Hotels & Resorts and SureStay® Hotels. The global enterprise boasts approximately 4,300 hotels in over 100 countries and territories worldwide*. With 18 brands across every chain scale segment, from luxury to economy, BWH Hotels suits the needs of developers and guests in every market.
*Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
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